At Primary Arms, we are committed to being the most trusted and forward-thinking name in the shooting sports, tactical, and outdoor industries. Through continuous innovation, we deliver products and services that build confidence, elevate performance, and strengthen the communities we serve.
Across our four main business units—Optics, Retail, Wholesale, and Government—our commitment to quality and customer value is paramount. Whether it's introducing a revolutionary new optic or enhancing our e-commerce experiences, we strive to shape the future of the industry while staying true to our core values.
Founded in 2008, Primary Arms began with a simple idea: to make high-quality firearm optics more accessible to shooters of all backgrounds. Soon after, Primary Arms Optics grew to become one of the most popular, well-reviewed brands of affordable tactical optics, and what started as a humble online store for these optics grew to become a leading retailer in the firearms industry, renowned for exceptional customer service and fast shipping.
As our customer base grew, so did our commitment to wholesale and government sales, leading to the establishment of Primary Arms Wholesale and Primary Arms Government. These divisions support industry professionals, retailers, and public safety organizations with specialized products and services tailored to their unique needs.
Today, we are proud to serve a wide range of customers, from everyday enthusiasts to major retailers and professional agencies, with solutions that cover the full spectrum of firearms and gear.
Culture
At Primary Arms, we believe that our success is built on the strength of our people and the perspectives they bring. Since our founding, we’ve fostered a culture that emphasizes collaboration, innovation, and growth at every level of the organization. Whether you’re an experienced professional or just starting your career, you’ll find an environment where your contributions are valued, and your potential is recognized.
In an industry that’s always evolving, we thrive on the pursuit of excellence and continuous improvement. Our teams work together to push boundaries, share ideas, and create solutions that drive our success. We’re proud to offer competitive benefits, opportunities for professional development, and a workplace where every individual plays a critical role in shaping our future.
For firearm and outdoor enthusiasts, Primary Arms offers a unique opportunity to work in a field that aligns with their passion, providing firsthand access to the latest innovations and trends in the industry. However, our welcoming, collaborative culture ensures that anyone—whether deeply involved in shooting sports or not—will find meaningful connections and a shared sense of purpose across teams.
Our Business
Primary Arms offers a diverse range of solutions across the tactical and outdoor industries, serving a wide spectrum of customers, from individual consumers to large-scale government agencies.
We operate across four main business units: Primary Arms Optics, PrimaryArms.com, Primary Arms Wholesale, and Primary Arms Government.
Collectively, these business units are involved in direct manufacturing, overseas manufacturing, e-commerce, wholesaling, international sales, and government sales—providing a comprehensive platform that drives our success.